I make complex enterprise products usable — not by stripping the complexity, but by refining what users need to see from what they need to use. 13 years of design thinking and architecting products, most recently leading the product modernization of an award-winning BI platform.
2022 — 2025
Architecting a $175M P&L mission-critical data platform — named Best in Classin Dresner Advisory Services' 2025 Industry Excellence Awards, one of the BI industry's highest honors.
Nov 2025 — Present
Not prototypes — products. End-to-end, with AI agents as my engineering team.
When you look at a chair — the only thing that comes to mind is to sit on it. It's the whole point of creating anything — to achieve that obviousness. No? How? By obsessing over how humans experience things.
— How I design
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