Anuja Harsha Nimmagadda

Senior Product Designer, B2B Enterprise UX

Principal UX Strategist & AI Product Designer | Driving Enterprise UX for 10K+ Users

I lead UX innovation, turning complex AI & enterprise workflows into intuitive, impactful solutions.

Designed & developed this portfolio from scratch with the help of AI.

ABOUT ME

I’m a Principal UX Designer with 12+ years leading cross-functional teams and strategic design initiatives. My approach combines deep UX expertise, strategic thinking, and AI integration to deliver scalable, impactful enterprise solutions.

When I’m not designing, I’m a mom to two amazing kids—mastering the art of multitasking and creative problem-solving (thanks to parenthood!). I find inspiration in my love for coffee and cooking; whether it’s brewing the perfect cup or experimenting with new recipes, I enjoy the balance of creativity and structure.

As a mentor on ADPList, I actively guide emerging designers to grow strategically in their careers.

View my ADPList profile

How I Work & Think

This is me. This is how I work, how I think, what I care about. If you want proof, keep scrolling—you’ll find my projects, my reviews, and my career highlights below.
Click on the tiles to learn more about my mind works.

I learn what I need to master my craft

When I hit a wall—when my knowledge or understanding falls short—I don’t wait for someone to hand me the answers. I buckle up and take charge. I communicate, I ask, I dig until I get what I need, and then I execute. That’s where my drive and my learning abilities shine.

Take my Machine Learning Redesign project. All I knew was that ML = data science and that it was complicated. I was an amateur. So, what did I do? I reached out to my team’s data scientist, set up weekly meetings, and made it my job to learn how ML works in our product. After that, I went even further—enrolled in a Product Design for AI & ML course at MIT Boston (online), earned my certificate, and kept building on that foundation. And you know what? I’m still learning. I’ll do what it takes, every time.

I don’t just design—I adapt, strategize, and lead

Every project starts with one question: What role do I need to play here?

I ask: Am I working solo, leading a team, or reporting up? In 12+ years, I’ve done all of it.
  • Led projects end-to-end
  • Worked in teams where I reported to someone higher up
  • Managed teams and shaped product experiences
  • Collaborated with QA, Engineers, PMs, and stakeholders
  • Navigated startups, agencies, and big enterprise product orgs
Bottom line: I adapt and thrive, no matter the environment. That’s my USP.

Great user experience is a team effort. Period.

Fostering good communication—with PMs, engineers, QA, stakeholders, tech writers, everyone—is non-negotiable for me. I’m vocal, approachable, and people know they can reach out. My experience shows in how I make my case, and it’s earned me respect over the years. It’s also let me lead, and keep getting better at it.

Some of my best lessons have come from collaborating with strong leaders: my director of design, startup founders, and sharp-minded PMs. I’m all about paying that forward—mentoring, sharing what I’ve learned, and pushing others to grow. How else do you move forward?

Collaboration is about asking for help, delegating, being willing to learn from others, and giving respect where it’s due. It’s about empathy, and doing what’s right for the product—even if that means setting your ego aside.

ASK. COMMUNICATE. COLLABORATE.
I can’t emphasize this enough.

My Design Process

  1. Immerse: Step into the user’s world, see what they see, feel what they feel.
  2. Ideate: Try everything—get creative, get practical, don’t regret the wild ideas.
  3. Prototype: Make it real, get feedback, stay agile.
  4. Refine: Iterate until it’s intuitive and it works for everyone.
  5. Deliver: Bring everyone together—stakeholders, engineers, QA—and deliver something that actually works.
I design with the long term in mind. I’m a visionary, but I’m grounded.
Agile methods, quick prototypes, and design thinking are my tools.
I want to solve today’s challenges, anticipate tomorrow’s, and always leave room for improvement—even if it feels “done.”

How I Handle Challenges

  • "When I need to create, I learn fast & execute."
  • "When I need to lead, I step up."
  • "When things go wrong, I own it & grow."
My leadership style is transparent and hands-on: I don’t just set direction, I build relationships, mentor others, and take responsibility when things go wrong. That’s how I grow—and help my teams grow.

Design That Leaves an Impact

If a user lands on a page I designed, they should feel like they’ve found exactly what they were looking for. No confusion, just instinct—like seeing a chair and knowing you’re meant to sit. That’s how I design. No guessing, no friction—just clarity.

What My Work Looks Like

How I Solved Problems

WebFOCUS - Machine Learning Workflow Revamp

Solo Challenges – "When I Had to Own It All"

ML Functions UX Revamp – A project where I spent time learning about ML and AI to deeply understand the product and revamp the workflow

View Case Study
WebFOCUS - IQ Plugin Design Case Study

Collaborative Challenges – "When Teamwork Was Key"

IQ Plugin Development – A highly cross-functional project where I worked closely with engineering, PMs, and leadership to build a brand-new feature.

View Case Study
WebFOCUS - ReportCaster Revamp

Leadership Challenges – "When I Had to Guide & Mentor"

ReportCaster Redesign – What began as a solo initiative quickly evolved into a leadership challenge

View Case Study
Digital Art

Digital Art

My creative outlet—digital illustration and concept art. This is where I stretch my skills outside product design and feed my curiosity and imagination.

View Case Study

What I Write & How I Help Others Grow

Design Thoughts Combined with Leadership Ideas

I write about design, leadership, and the real-world experiences that shaped my thinking—mentoring, teaching, and explaining how design works, from the inside out.

Product Demos

Did several product demos of the features I worked on to my entire organization with an audience of 150+ people.

Virtual User Group

Co-presented a virtual user group conducted for our enterprise customers alongside our Product Manager.

600 mentoring minutes

As someone who's only been mentoring for just over 5 months, I've conducted 17 mentorship sessions so far.

Beyond UX - Creativity In Every Form

My art, poems, food experiments, and more—because design thinking never stops at the desk.

Painting
Painting

Painting

I create digital paintings and acrylic canvases—color, texture, and light are my escape and meditation. My art reflects my love for storytelling through visuals.

Poetry
Poetry

Poetry

Writing poetry lets me distill complex emotions into a few lines. My poems have been published and shared in writer communities since my teens.

Baking
Baking

Baking

I bake everything from celebration cakes to whole-grain cookies and bread. My kitchen is my design lab—experimentation, precision, and joy all rolled into one.

Cooking
Cooking

Cooking

Food is culture, nostalgia, and creativity. I cook dishes from around the world and invent new ones—always keeping health, flavor, and fun at the center.

Discuss Your UX Strategy

I’m always happy to connect with fellow designers, product folks, and anyone passionate about problem-solving, design, or simply making things better. Whether you want feedback, mentorship, or just a thoughtful conversation—let’s chat!

Email Me Connect on LinkedIn View Resume

About This Portfolio

I designed and coded this portfolio website from scratch—pouring my creativity and expertise into every detail. I led the entire process from ideation to execution, with a special shoutout to ChatGPT for helping me brainstorm and refine ideas. This collaborative journey reflects my passion for design, problem-solving, and innovation.